Topic of Passion Proposal Essay - quick entry

Beer and Brewing - I wanna explore the new Craft beer movement in Southern California.  I like the idea, being a home brewer, of the different ways breweries promote their product. The use of labels and bottles have always intrigued me. The way a craft brewery markets and the way major BMC breweries are much different. I want to explore this further.  The process of brewing and ingredients is another area I will explore further in this project.